Learn how to leverage some old-school techniques with modern tooling to create designs that stand out from the crowd.
In our industry, through both the templatification of design works, and the overall zeitgeist of absolute minimalism, we have arrived at designs that essentially all look like this:
It is my humble opinion that this is not only unacceptable, but completely avoidable using basic techniques that are over two decades old, which no modern bootcamps or coursework, even in a collegiate setting, seem to be bothered to teach burgeoning designers.
To that end, today I will be showing you how to leverage some old-school techniques with modern tooling to create designs that stand out from the crowd.
#1. Amorphous shadows
First and foremost, if you want to make your designs look a little nicer, add some amorphous shadows.
This is as easy as blurring some shapes, throwing them into the background, and fading them out.
As you can see, it’s already starting to look a little better.
But there’s still a lot more we can do, follow me.
#2. Fuller saturation
Next, pick a main color, a tint, and shade.
Now apply these liberally throughout your design, with darkest being for text, the lighter being for interactive elements, and the lightest being for supporting or decorative elements.